Ever since 2007, mobile has been a game changer. In the intervening years, people have increasingly turned to their mobile devices to meet needs traditionally filled by other media – and that trend won’t change any time soon. In this new world, the success and popularity of your mobile application – whether a native app, m-dot or responsive web app - is directly related to its usability. But instead of focusing on usability throughout the development process, many companies give it proper attention right before launch or only after poor reviews. Luckily, mobile usability best practices are beginning to emerge. A group of fundamental changes have taken hold that can set companies down the path to understanding mobile usability. An understanding of these mobile factors coupled with a range of testing methods will help you ensure your app will be usable for your entire target audience. Read more…