7 Steps to Creating a High Impact MarTech Stack
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications...
State of Engagement
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations...
Engage to Win Workbook
In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful...
Modernizing Healthcare Technology for Today’s Needs and Tomorrow’s Possibilities
HIMSS Analytics research sheds light on the state of the journey toward cognitive healthcare.
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Business...
A Reference Architecture for High Performance Analytics in Healthcare and Life Sciences
Defines a flexible, scalable, and cost-effective platform for managing, storing, sharing, and analyzing big data.
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The End of the Beginning: Unleashing the Transformational Power of GDPR
Can organizations turn a compliance challenge into an occasion to advance their digital efforts?
Our research has identified a small group of leaders who say...
