As many of you already know, GDPR – or the General Data Protection Regulation – was proposed by the European Union in 2016, and was officially put into law as of May...
Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become...
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use...
Marketers and marketing departments are under growing pressure to deliver an increasing number of sales leads and to ensure that these leads are highly qualified. Although...
When marketing complex products, lead generation is gaining increasing ground as a focus of marketing activities in a number of countries, including Germany. White paper...
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel...