Conversations, Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s...
Move Beyond Batch and Blast Emails
Like many marketers, you’ve included email in your marketing mix for years. But while email remains a vital channel, traditional email blasts often fail to help you...
10 Dreamforce Announcements That Will Shape Sales in 2015
Enable the Sales Team of the Future
Salesforce has just made 10 major announcements at Dreamforce that will make your sales team truly always-connected, fully mobile ready,...
