The Path of Experience
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer...
The Sum of Its Parts
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect...
Are Your Technology Decisions Killing Your Customer Experience?
Today’s customers expect a seamless, intelligent, and personalized experience that operates at the speed of the cloud and on a continuous basis. However, many of the...
The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most...
7 Ways to Create Hyper-Personalized Marketing Experiences with Video
Consumers are so over mass-marketing and they’re no longer interested in sifting through thousands of emails, ads, and never-ending messaging to determine what’s applicable...
IBM Predictive Customer Intelligence
The New Frontier for Personalized Customer Experience
In our hyper-connected, socially-networked marketplace, customer expectations are more important than ever....
