Five years into the age of the customer, investments in mobile, cloud, Big Data, predictive analytics, and social technologies are booming. But unlike previous technology...
The Business Imperative for Big Data & Analytics
Throughout history, business leaders used previous positive performance to make decisions: they relied on intuition...
Big Data. No doubt, it’s a valuable business resource – but what exactly do companies expect from it? The fact is, there’s often wide variation regarding these expectations...
Use Big Data for smarter travel and event planning
The average company spends about 7 to 12 percent of its overall budget on meetings and events. But manual processing of...
Using Digital Customer Experience for Business Growth and Innovation
The Information and Communications Technology industry (ICT) is in the midst of a once every 20–25...
Big data isn’t just the exclusive property of big web properties such as Google, Facebook, eBay and Yahoo.While these companies blazed the path in harnessing the analytic...