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For digital-first organizations or those wrestling with digital transformation, Customer Identity and Access Management (CIAM) is a fundamental technology to enable their digital business strategy. This whitepaper describes how a modern, centralized approach to Customer Identity can help organizations scale revenue, ensure security, build trust with customers, and free IT and development resources to focus on launching and managing new services for the digital age. A modern CIAM solution empowers organizations to address — efficiently and effectively — all of these pressures, and more. In this high-level overview, we aspire to show you that the answer to “Why CIAM?” is much richer than most people realize. Including:
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