The Fourth Edition of The Changing Face of Executive Reputation research study captures the accelerated nature of digital change in the COVID-19 era and the rapidly rising importance of executive online reputation management. The year’s Study is the largest one we’ve completed with 1,063 respondents, 96% of whom are managers or above in their titles.

In a world where we are working from home and conducting business via one Zoom meeting after another, the topic of online executive presence matters more than ever before. The 2020 Whitepaper findings reflect this new digital reality. If we were evolving to a more virtual-work model until January of this year we are now sprinting to a new model for work and communications.

Some of the Report’s highlights include:

• Over 38% viewed a social media professional presence to be more important during the COVID-19 pandemic
• 92% of those surveyed use social media to share professional news and content regularly
• 18-44 year-olds are four times (4x) more likely to post multiple times a day than those ages 45-71
• 65% of 18-44 year-old professionals surveyed are more likely to buy from the brands or companies represented by professionals they follow
• 76.9% believe that an executive’s social media presence can help their organization’s sales growth
• 90% of business professionals are perusing and/or posting on LinkedIn every week
• 33% of business professionals follow other executives on YouTube

Get Your Complimentary Online Presence Analysis:

Get a comprehensive analysis of your current online presence and the opportunity to grow it.

Includes:

• What social channels and content of yours is publicly available
• Which social media channels matter to executives and how to best utilize LinkedIn, Twitter, and other social profiles for professional thought leadership
• How to focus your messaging to best serve your key audiences
• A custom strategic approach to getting started and positioning you as a trusted authority in your industry

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