Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.

Reducing churn needs to be your #1 priority from the moment you launch.

And for that to happen, you’ll need a retention strategy you can implement immediately. This guide contains everything you need to measure churn, understand key benchmarks, and create a practical retention strategy for your app.

This guide will help you to learn:

• Simple Churn Formulas
• Churn Rate Benchmarks
• Practical Retention Strategies
• Retention Cohort Analysis

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