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Rather than a binary build vs. buy decision, many media companies are finding a sweet spot somewhere in the middle. Forward-thinking companies that utilize SaaS building blocks, such as leveraging APIs and lightweight scripting, are able to deploy flexible workflows much more quickly. For more insight into this approach, download our guide that outlines a simple, real-world example where building with product-sized blocks proved very successful. In this example, connecting Slack, a general-purpose product, and Media Shuttle, a media-focused product, allows a distributed team to quickly and easily get highlights on air during live sporting events. This workflow went from idea to production in just a few days and can be easily adapted for many situations involving distributed teams. |
