Content marketing has evolved into a catchall term in the past half a decade. While it’s fantastic that B2B brands have fully shifted into content-first marketing approaches, it can be frustrating to maintain the boundaries and set a definition for your content marketing team.

How do you break out of the day-to-day churn and think strategically about your work? It’s important to understand the elements of a powerful content marketing strategy, and spend the time to put together a brand-level approach to content generation. 

Download this guide from the strategists at Convince & Convert. This comprehensive eBook is full of checklists and expert insights to create a winning B2B content strategy that connects you with your audience and accelerates your bottom-line.