Watch this practical on demand webinar and learn how CPG brands can use spatial data and analytics to better segment consumers and configure successful route-to-market strategies. What we cover in the session:

• CPG data challenges: As CPG brands adopt DTC strategies, we explore how spatial data can be used to effectively enhance first party sources.
• Consumer segmentation: Using practical examples, we outline how CARTO can be used to segment consumers and distributor networks with ease.
• Route-to-Market: By combining spatial data and location-based insights, we showcase how our new CARTO for CPG solution can be used to configure precise market expansion strategies.

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