Today’s customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. However, much of this learning happens without direct sales rep involvement.

In the current increasingly complex B2B sales environment, what customers truly value are suppliers that provide them with the right information, through the right channels, to make the purchase process easier.

Sales reps who act as information connectors increase the likelihood, by 90%, of buyers making a large and complex purchase.

Download this ebook to learn:

• How to identify customer pain points
• How to create 'buyer enablement' tools
• How to be consistent across both digital and seller channels