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According to the 2018 Gartner Market Guide for Digital Asset Management, “slightly more than half of enterprise marketers have a fully-deployed DAM as of later 2016.” Translation: most of today’s enterprise organizations already have a solution in place for managing their digital assets—whether that solution is fully customized, based on a commercial DAM product, or uses another tool to perform some basic DAM functions (like using Dropbox to organize files). In this best practices guide, you’ll learn the indicators that a DAM is performing optimally—and the warning signs that a legacy system is already costing time and money and should be considered for replacement. Included in this guide:
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