What’s your EQ? We’re talking about your Event Quotient. As it stands, most businesses limit their event reporting to the number of contacts generated at the booth – the equivalent of determining the value of a library by merely counting the number of loaned out books. In this webinar, atEvent and SiriusDecisions provide strategies for raising your EQ so you can reach your event marketing goals, capture qualified sales leads and prove ROI. Watch the replay to gain an action plan for:

• Pre-event strategy
• At-event lead generation
• Post-event sales tactics

This webinar is a must-watch for B2B marketers who are wanting to increase event performance and accelerate sales.