You’ve outgrown Excel. Using your email system to track your customers has become overwhelming. What now? Here’s what to look for in a CRM app that will take your small business to the next level.  A CRM application once required a massive software investment that only the largest organizations could afford, with complex custom integrations and user interfaces that required weeks of training and dedicated in-house IT staff. But today, the CRM world is alight with affordable, user-friendly apps that were made specifically with small businesses in mind—without sacrificing any of the power that these organizations need. This boom in CRM apps is good news for small businesses, but it creates a new challenge: How do you know which app is best for your organization?