The term minimum viable product (MVP) is often misused by people that think it is interchangeable with a BETA. But that’s not the case.

MVPs are comprised of the minimum set of features necessary to prove the most essential hypothesis for a product. They allow businesses to test the readiness of their target market for the product that they are considering launching.

In our latest eBook, What is a Minimum Viable Product (MVP)?, you’ll learn why building an MVP instead of utilizing more traditional methods of development provides serious advantages for businesses across industries.