Customer engagement is all about content today, but creating original content can be expensive and time consuming. Fortunately, that isn’t your only option. Explore this white paper to learn how marketers are using curated content to build deep and lasting relationships with their customers. We’ll explore the key benefits of content curation and outline the important steps and considerations necessary for building a successful and sustainable content curation program. It’s a must read for any marketer who understands that it takes more than an occasional blog post or tweet to grow a business.