Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.”

In this webinar, you’ll learn how to align sales and marketing by creating a demand funnel that provides the taxonomy, process, and metrics for effective demand generation.

You’ll learn:
•How to start the process of aligning sales and marketing 
•Why a Demand Funnel is a critical first step for effective demand generation
•Sample funnel models and case studies
•How lead scoring and nurturing interact with the Demand Funnel 
•How the Demand Funnel should used to measure pipeline velocity
 

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