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There is a growing amount of interest among our existing users to be able to interact with their customers via SMS, particularly in the retail space, but we’re seeing examples from other industries as well. Partly it’s a generational thing—younger people tend to use SMS as their primary communications mechanism, preferring it over voice. But more and more enterprise customers are telling us that business interactions are happening over SMS in their environments today. These interactions are mostly ad hoc, point-to-point interactions, but they are growing in number.
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