To attract more eyeballs to your email content, your business needs to craft the right messages for the right audiences.

This means delivering email content that’s so relevant to your subscribers’ backgrounds, interests, and lifestyles that they’re inclined to single it out among the heaps of other messages and actually read it.

This guide, produced in conjunction with email marketing provider StrongView, contains the following: 

·         Real life examples of how email marketing done right helps businesses 

·         Practical tips for marrying social data and email marketing to establish authentic connections with subscribers
 

·         Ways social data can be used to deliver direct value to email marketing campaigns