We expect US banking digital ad spending to rebound in 2024 as banks better align with digital media trends and the economic environment steadies. According to our forecast, ad spending in the banking and lending sector will increase 11.6% to 2024.

To find out how you can better position yourself in the new year, download a complimentary copy of our “US Banking Digital Ad Spending 2023: Banks Can Weather the Slowdown by Maximizing Ad Dollars” analyst report. This report provides forecasts and analysis on why ad spending has diminished, and why we expect it to pick back up.

Download this report to learn:

• Why bank marketers are prioritizing digital media despite pressure on ad budgets
• How to maximize digital ad dollars, including connected TV, and branding campaigns, like Ally did to drive performance
• Insights with consumers in mind, like effective ad targeting, and campaign extras, including wellness tools and financial advice