Discover how integrating generative AI, specifically Chat GPT, with Entropik Decode's qualitative research platform is transforming consumer insights. This blog explores the applications of generative AI in data analysis, market research, target group segmentation, and actionable insights. 

It also discusses the benefits of automating qualitative research processes and highlights the advantages of integrating Chat GPT with Entropik Decode. The collaboration offers automated interview summaries, enhanced decision-making, efficient data organization, streamlined workflow, and consistent results. Together, generative AI and qualitative research empower researchers to unlock deeper consumer insights and make data-driven decisions.