Based on the 2021 IDG Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs) as technology’s role in business stability and growth continues to increase due to the pandemic. 

Download the white paper to get deeper insight into:

• The types of content IT decision-makers rely on throughout each stage of the tech purchase process.
• How the pandemic caused shifts in content consumption habits, whether that be ITDMs are spending more time reading or watching videos online.
• The percentage of content that provides tech buyers with value, and how to ensure tech marketers consistently provide value. 
• The vendor engagement preferences of ITDMs and the factors that lead them to reach out to a technology vendor. 

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