U.S. Cellular’s Loyalty Program Turns Perfect Irony into Perfect Marketing

A recent independent survey of 1,000 wireless customers reveals real frustration: 90 percent say mobile carriers should earn their loyalty, not require it through a contract. U.S. Cellular turned this into the centerpiece of the Belief Project, a program that required reinventing all their processes to battle churn using loyalty and its rewards instead of mandated renewal contracts. It was extremely complex, but TIBCO Loyalty Lab got them to the finish line on time for an extremely successful launch. Request Free!