Transforming the Marketing Process with Marketing Resource Management (MRM)

Marketers can no longer rely on heavy investments in advertising to attract customers or retain loyalty. In today's customer-centric environment, marketers must run more finely targeted cross-channel programs, drawing on more data, and selecting from more diverse interactive media options. Marketers must plan, create, test and deliver programs faster, with fewer resources. Marketers must meet tougher standards of account-ability for each program's contribution to business goals. In addition, marketers must comply with mounting restrictions that touch everything from compliance to privacy. Request Free!