Is reducing marketing budgets really the right thing to do for businesses? Decreased visibility puts sales at risk, lowers brand awareness, increases the chances of being overshadowed by competitors, and jeopardizes customer loyalty.

Read this guide on how to build a robust, full-funnel marketing campaign during an economic downturn, including:

• The importance of omnichannel marketing
• The power of first-party data
• Two marketing channels delivering instant impact
• How to get the campaign performance insight you need