The conversation in marketing measurement and attribution has turned to impact. More than 44% of senior-level marketers say content marketing is the most important lead generation factor.

For marketing teams, building depth and collaboration are keys to enhancing revenue growth. As marketing attribution and measurement continues to deliver results, even the best strategies have room for improvement.

To optimize marketing impact, make sure to watch these 10 areas for potential problems and then plan for more accurate alignment.

Included in this white paper:

• Which mistake CMOs say leads to lack of understanding of marketing data
• What senior-level marketers say is the most important lead generation factor
• Which metric is often overlooked yet is essential for proving marketing impact