As marketing attribution and measurement continues to deliver results, even the best strategies have room for improvement.

Proving revenue impact and mining more customer-focused metrics will be a strategy to help improve even the highest performing of campaigns.

This concise and engaging report offers 10 areas to optimize your marketing impact, anticipate potential problems and plan for more accurate alignment.

Included in this report:

• Market insights and stats to measure against
• 10 demand gen marketing aspects to keep on your radar
• What senior-level marketers say is the most important lead generation factor