We surveyed 1,000 salespeople across the United States to find out how prevalent social selling is, its value, what makes a successful social seller, and more. There was a large distribution among respondents across age, industry, income, location, and education level.

We boiled down this data to pull out the key insights we discovered about social sellers to help you learn how you can become more successful in social media sales.

Here are a few of those key insights:

• High achieving social sellers are more likely than low achieving social sellers to use social media for networking and prospecting.
• Facebook and LinkedIn were considered to be two times as important as Pinterest, Tumblr, or Instagram, to most social sellers.
• Women think more social media channels are “extremely important” than men.