In this digital, mobile age of communication, the personal touch is often missing from important client, employee and partner interactions. In a rush to be present on social media sites and participate in the latest and greatest technology enabled trends, companies may make the mistake of forgoing the personal touch of sending a traditional holiday greeting card. Holidays are the perfect time to remember and thank customers, partners, suppliers, and employees for the vital role they serve in the success of your business.

If sending out cards isn’t a yearly tradition for your business, or if it’s fallen by the way-side in recent years, it’s time to rethink that approach. Holiday cards and other types of thank you cards may seem like a small gesture, but when done in a genuine way, this gesture can help forge a lasting bond between your business and the recipient.