But the heart of loyalty is not about discounts and loyalty points. Customers are loyal to a brand that fosters community, recognizes the customer as an individual, and delivers content and product recommendations that reflect those values.

Download this report, which features exclusive data from over 1,500 consumers from the United States on what they expect from loyalty programs, how to win them back, and the cost of getting loyalty wrong.

You’ll learn:

• Why participation in loyalty programs is on the rise
• The key to executing a loyalty program that nurtures customer relationships
• About the value exchanges that cause American consumers to switch to competitors