Are people who entered the business world before the rise of Facebook at a social-media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn. 

They’ve already done a lot of the networking groundwork, and LinkedIn can extend their reach even further with minimal time each week.  The Power Formula for LinkedIn Success gives them the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy.

Using actual screenshots from the LinkedIn website, Wayne demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more.

And with this excerpt you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula.