The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.

In DiscoverOrg's Account-Based Marketing eBook you'll find:

• Strategies for aligning sales & marketing
• Tips on how to identify the accounts you want to target
• Crafting relevant messaging - AT SCALE
• How to engage accounts through multiple channels and what those channels are
• How to measure results at the account level