Marketers have officially gotten over the hump of "what do we do about social?" and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. 

When used effectively, social technologies can become the center of an integrated marketing strategy, driving loyalty and brand engagement while delivering rich, never-before-available user data that helps you understand your customers better than ever. 

This white paper will explore:

• The opportunities presented by social data and real time experiences
• Proven examples of the strategies, technologies and implementation guidelines brands use to achieve real results
• Guidance on leveraging these technologies for your own business success