Top brands understand there’s a new leading practice they need to master. We call it Mobile App Experience – MAX for short. And it’s transforming how businesses manage relationships with customers in every conceivable way.

This eBook shows you:

• Why Mobile App Experiences boost revenue for your business
• How apps meld with new consumer shopping behavior
• How App Experience Platforms can provide app experience solutions and analytics to activate, retain and monetize app audiences without ongoing developer support or app updates