As a B-to-B marketer you need rigorous processes, systems, data and content. You need a deep understanding of your audiences and the different stages of their buyer journey. And you need to engage them with the right message at the right time through the right channel.

A Proven Formula for Lead Success

The synergy of combining Process, People and Technology creates the most successful lead program. A technical foundation—which includes a marketing automation tool and healthy targeted contact database—is enhanced by implementing processes based on proven methodology. Adding people, through a robust teleprospecting and telequalifying process, rounds out the formula resulting in an increased marketing contribution to revenue performance.

In this eBook, we'll draw from our experience as a full-service marketing agency working with mid-to-large enterprises in the U.S. and globally as we review the framework and practices of what it takes to deliver this successful formula.