This unique resource will help marketers, publishers and communications professionals to navigate the native advertising technology landscape and get their share of the market for native advertising, which will surpass $85 billion by 2020.   

In this guide you will learn: 

• How to do successful programmatic native advertising
• How to solve problems with today’s native advertising
• Who should own paid content distribution
• Which technology vendors that fit your needs

Beyond this, the guide features a bonus chapter: 'The Content Marketer's How-to Guide to Programmatic Native Advertising' and a foreword by Douglas Karr, Founder and CEO of Martech Zone. 

By downloading, you'll also subscribe to NAI's weekly newsletter and promotions.