Even before the global pandemic, retail and entertainment venues were rethinking the customer experience. Now, new challenges and opportunities are emerging. Retailers and venue owners need to engage, entertain, and inform their guests while reminding them of what is being done to protect their safety and earn their loyalty. 

In this virtual session, our panel will discuss customer experience trends and how a global crisis can present challenges and opportunities for retailers and entertainment venues as they welcome guests back, including: 

• Ways the customer experience was already evolving even before the COVID-19 pandemic
• Examples of how digital experiences have been used in physical locations to provide value
• Challenges and opportunities created by changing perceptions
• How place-based digital solutions can be leveraged to address these challenges and help companies thrive in the future
• Important considerations for everyone looking to enhance customer value using place-based digital experiences