The question for many CMO’s has been how to turn that reach into revenue and do it at scale. Virtual event technology that drives virtual attendee engagement and then captures that activity and interest. Combine this digital event data with what you already know about prospects and customers, and you’re able to route prospects to sales and marketing based on readiness.

In this whitepaper, we’ll show you how to capture the opportunity by:

• Rethinking your teams
• Bringing events fully into your digital nurtures
• Converging your tech stack