Marketing automation is the technology that allows companies to streamline, automate, and measure marketing workflows to increase operational efficiency and grow revenue faster.
In this Definitive Guide to Marketing Automation, we will answer any questions you may have about the topic. We will show you what marketing automation is and how it can help your company, how to select the right system, and what investments are required for success.
This guide also explains:
• How marketing automation differs from CRM and email marketing
• The common features and advanced functions of marketing automation tools
• How to build a business case and convince stakeholders
• And much more!
