In this Meet the Analyst Webinar, our senior analyst Evelyn Mitchell led an expert panel on how to rewrite your data strategy to get an in-depth picture of your customers’ behavior and intent.

Watch the discussion, and get answers to these questions and more:

• What types of data collection and targeting techniques are worth experimenting with?
• How can you effectively approach data across different channels, such as linear TV, connected TV (CTV), retail media, search, social, and programmatic display?
• How will retail media and transactional data offer advertisers powerful targeting signals?