We live in a time when noise can be overwhelming. We scroll tens of meters every day, our feeds brimming with elements. We are bombarded with marketing messages, and billions of dollars are spent on bland marketing communications that are quickly forgotten – if noticed at all. To stand out, we need to do things that make the audience stop, engage, and take action. We, as marketers, need to put quality over quantity, especially in B2B, an industry that for decades has focused on short-term measures to reach immediate goals.

We, as marketers, need to bring people together for it is the marketer who has the potential to take the business into the future.