What are the biggest challenges and success factors in content marketing and the most popular measures used by companies? Statista's Content Marketing Trend Study provides you with valuable insights from companies all around the world.

Marketers from a wide range of industries took part in the online survey. They answered questions about the goals pursued with content marketing, the most important success factors and the most relevant technologies & trends.

The following topics are covered in this study:

• What is the current state of content marketing worldwide?
• What strategies are B2B and B2C businesses pursuing and how are these playing out in different regions globally?
• What are the most important success factors in the field today and which trends and technologies are going to determine the future of content marketing?