With this complimentary Sitecore Exclusive you’ll learn how to:

• Move beyond the hype to harness the power of personalization technologies to go beyond reacting to a customer’s last visit  –  proactively shape the  visit that’s happening now
• Factor in the 5 most important litmus tests  –  select a personalization solution around strategic business objectives
• Refocus away from the mechanics of personalization  –  ensure alignment with strategic business objectives and avoid cobbled-together solutions that fail to deliver results
• Ensure no two visitors share the same experience  –  "auto-mapping serendipity"

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