 | Based on data collected between February 2011 and June, 2012, Aberdeen surveyed 127 retailers to assess the factors that are shaping enterprises' store automation decisions and the role of systems integration. This data was compared to the same information retailers considered priorities in 2011. This Analyst Insight details the solutions that are revitalizing the physical retail store, as well as customer success stories that illustrate how these efforts are paying off across the retail segment. Knowing that customer loyalty can make or break a retailer in today's fragile economy, most retailers are eager to build stronger customer relationships. Their weapon of choice: personalizing the shopping experience by delivering more consumer touch points and more informed associate assistance at store-level. Retailers must move beyond legacy systems to open solutions and integrated store operations. This will result in a higher degree of flexibility, allowing retailers to deliver more personalized, customer-centric strategies. These strategies are the foundation needed to build sales and revenue. Request Free! |
