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With 12.7 billion annual orders and 255 million annual active buyers, Alibaba is a force that Western retailers can’t avoid for much longer. As Alibaba extends its reach to US shores, you’ll want to know how the company will affect your business — and your consumers. For example, unlike Amazon, Alibaba doesn’t compete with its retailers. Alibaba is a complicated company composed of dozens of business entities. This new eBook from ChannelAdvisor breaks down the ecosystem and provides a snapshot of the e-commerce giant, including:
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