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The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of planning and launching your own advocate marketing program in 5 parts. Part 1: Your introduction to advocate marketing Part 2: Laying the foundation for a world-class advocate marketing program Part 3: From planning to identifying and onboarding advocates Part 4: Engaging and rewarding your advocates Part 5: Tracking and analyzing the results of your advocate marketing program |
