We’ve put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.

Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they must not be wrong.

• Identify and build meaningful relationships with key influencers
• Get the most out of your relationships with regular give and take
• Keep in mind the language you’re using to share your message
• Broadcast your key messages and drive more results