The 360-Degree Approach to Knowing Your Customers with IBM SPSS Data Collection

Event Date: Thursday, March 15, 2012 at 11:00 AM CDT

Find out how you can:
  • Fine-tune offers using interaction and attitudinal data to keep customers buying
  • Perform in-depth survey research - easily and quickly - using wizards to walk you through each procedure
  • Get started inexpensively using their Software-as-a-Service (SaaS) option
Presented by:

Matt Madden


Matt Madden is a Market Manager in Product Marketing within IBM SPSS. He has spent the last 12+ years helping organizations realize the benefits of implementing Predictive Analytics in their decision making process.

Frank Maduri

Technical Solution Architect

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